Lessons from collaborative social media promotion of the 103rd Annual Drake Relays at Drake University in Des Moines, Iowa.
Susan T. Evans, chair of the 2012 CASE Social Media and Community conference, offers evidence that most educational institutions now have a sharper focus on how to use social media.
Suffering from shiny-new-social-network syndrome? Here are four ways you can set the foundation for a thriving online community, regardless of what comes next.
Matt Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about a case of social media burnout.
Susan Evans, director of creative services for the senior strategic communication team at the College of William & Mary, writes about using personas (a statue and a squirrel) to engage people in social media at William & Mary. Each has a Twitter feed and a Facebook page.
Cassie Dull, online communications specialist at Park Tudor School, highlights five key points to think about when building a social media strategy.