Social Media Medley: Seven Lessons from Promoting the 103rd Annual Drake Relays
Lessons from collaborative social media promotion of the 103rd Annual Drake Relays at Drake University in Des Moines, Iowa.
Tag Archives: social media strategy
Social Media: The Haze is Lifting and the Landscape is Coming Into Focus.
Susan T. Evans, chair of the 2012 CASE Social Media and Community conference, offers evidence that most educational institutions now have a sharper focus on how to use social media.
Four Ways to Prepare to Engage
Suffering from shiny-new-social-network syndrome? Here are four ways you can set the foundation for a thriving online community, regardless of what comes next.
Social Media Burnout? Already!?
Matt Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about a case of social media burnout.
Tweeting Statues? Everyone Loves Squirrels.
Susan Evans, director of creative services for the senior strategic communication team at the College of William & Mary, writes about using personas (a statue and a squirrel) to engage people in social media at William & Mary. Each has a Twitter feed and a Facebook page.
Five Fundamentals of a Social Media Strategy
Cassie Dull, online communications specialist at Park Tudor School, highlights five key points to think about when building a social media strategy.
