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Tag Archives: social media strategy

Social Media Medley: Seven Lessons from Promoting the 103rd Annual Drake Relays

April 16, 2012by Aaron W. Jaco 1 Comment

Lessons from collaborative social media promotion of the 103rd Annual Drake Relays at Drake University in Des Moines, Iowa.

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Alumni relations, Communications

Social Media: The Haze is Lifting and the Landscape is Coming Into Focus.

February 16, 2012by susantevans 3 Comments

Susan T. Evans, chair of the 2012 CASE Social Media and Community conference, offers evidence that most educational institutions now have a sharper focus on how to use social media.

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Social Media

Four Ways to Prepare to Engage

October 6, 2011by Jen Doak Leave a comment

Suffering from shiny-new-social-network syndrome? Here are four ways you can set the foundation for a thriving online community, regardless of what comes next.

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Community Colleges, Independent and international schools, Social Media

Social Media Burnout? Already!?

October 3, 2011by Matthew Herek 7 Comments

Matt Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about a case of social media burnout.

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Social Media

Tweeting Statues? Everyone Loves Squirrels.

July 15, 2011by susantevans 4 Comments

Susan Evans, director of creative services for the senior strategic communication team at the College of William & Mary, writes about using personas (a statue and a squirrel) to engage people in social media at William & Mary. Each has a Twitter feed and a Facebook page.

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Communications, Social Media

Five Fundamentals of a Social Media Strategy

July 11, 2011by Cassie Dull 2 Comments

Cassie Dull, online communications specialist at Park Tudor School, highlights five key points to think about when building a social media strategy.

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Social Media

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