Tony Dobies (@DOBIEST) is a senior writer and social media manager at West Virginia University in Morgantown, W.Va. Snapchat, the app everyone thought would disappear soon after its creation, is the […]
Summer is a great time to look back at what you’ve accomplished and, then, plan for the future. Take a step back from the daily work and go big picture. It’s refreshing to look at your university from the viewpoint of a blimp rather than on foot all the time.
Snapchat, a social media app that allows users to share photos and other information that self-destruct after a period of time, is a hot topic of social media conversation on campuses. Several institutions are experimenting with the platform; others have tried it and left.
The best thing about social media is that we can be in the trenches with our audience. The worst thing about social media is that we have to be in the trenches with our audience. I know I’m not the only social media strategist working in higher education who lies awake at night wondering…Where are they now?