Jen Doak (@jpdoak) is the online communications specialist at CASE.

A lot has happened in social media and advancement since April 2011 when the second Social Media and Community Conference took place in San Francisco. It was a different time then: Facebook had not yet discovered chronology, people were posting pictures of lunch without fear of faculty-member retribution and most folks were struggling with questions like getting staff on board, letting go of control and how to measure return on investment.

I had written a semi-serious post from that conference on my favorite quotes taken from the hashtag, and there are still many insights that I think  hold true and will for some time. For example:

• “Technology has created an environment where we don’t tell them what’s important: They tell US what’s important.”
• “If you don’t pay students, you may also exclude high-quality low-income students from being able to work for you. Pizza is not pay!”
• “What’s the ROI on social media? I don’t know; what’s the ROI on our phone system?”

But the state of social media at institutions has evolved in those 360 short days. Facebook’s got an IPO (and Instagram), Google+ has become the empty new McMansion development across the street, and attendees at the 2012 conference in Chicago have moved from “How do we get on board?” to “What do we do next?” and “How do we sustain engagement?”

Our stellar 2012 faculty had key insights on crisis communication, content strategy, social media in alumni affairs and fundraising, and recruiting students using social and mobile. Now that their colleagues have started to realize the importance of social media, attendees were looking at how to get their presidents tweeting.

Here’s a Storify of just a few of this year’s insights, again thanks to our enthusiastic #casesmc Twitter community. If you’d like to join in on the discussions (and often-wacky side discussions), you can do so on Twitter, Facebook and Tumblr. And check out mStoner marketing manager Mallory Wood’s post on resources, live-blogs and presentations.

How have you seen the social media and advancement landscape change over the last year? Which insights have you found evergreen and which need to be amended—or discarded?

[View the story “The 2012 CASE Social Media & Community Conference” on Storify]