Matt Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, talks with two alumni about Northwestern’s social media presence.
Matthew Herek, assistant director of young alumni in the office of alumni relations and development at Northwestern University, writes a new and interesting use for LinkedIn at Northwestern.
Patrick Powers writes about the importance of paying attention to the terms and conditions for social media sites and lists five common mistakes.
Andy Shaindlin discuss two ways of measuring the impact of social media.
Karine Joly is the editor of the blog www.collegewebeditor.com. Have you ever read Facebook Terms of Services or promotion guidelines, Twitter Rules or LinkedIn User Do’s and Don’ts? If you have, […]
Your institution is on Twitter, Facebook and LinkedIn. You also have an institutional blog written by staff members and students. You religiously push out content to your friends, connections and followers. While you receive the occasional comment and you don’t feel that you are posting into a void, you want to know what to do to further engage them in conversation. Follow these five basic steps to help improve engagement.