Opportunities to Delight
Sarah Hyde, social media coordinator for Seattle University, writes about a print ad that went viral on social media.
Tag Archives: best practices
Social Media and the “Four Rs”
Tony Burgess-Webb, the co-founder of Sociagility, writes about the importance of measuring social media’s return on investment fand suggests focusing on the “four r’s.”
Social Media Burnout? Already!?
Matt Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about a case of social media burnout.
Villains, Ducks and Flash Mobs: Four Ways YouTube Can Go Beyond the Brochure
We all know your institution has amazing faculty, first-class students and a meaningful piano soundtrack—but what makes it compelling? Let’s take a look at some creative (and not necessarily high-budget) uses of online video.
This Is How They Do It
Susan Evans, director of creative services for the senior strategic communication team at the College of William & Mary, writes about the college’s Facebook page for admitted and enrolled students.
Why Higher Ed is NOT There Yet with Social Media Marketing
Karine Joly, executive director of Higher Ed Experts, looks at the results of several recent social media studies.
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