Increasing Reach with Twitter Website Cards
Leading up to Final Exercises (aka commencement), U.Va. Social Media tested out Twitter website cards using content from UVa Today.
A Winning Recipe for Successful Alumni Engagement
For the past five years, Carroll University and its constituents have contributed more than 150,000 meals to communities in need through its National Service Project.
How Institutions Responded to the SCOTUS Marriage Equality Ruling
On Friday, June 26, the Supreme Court handed down the much-anticipated ruling granting marriage equality to same-sex couples nationwide. Soon after, the social media world was flooded with rainbow-colored content from the White House to the biggest brands. Reactions from higher ed seem to be a little more varied, ranging from silence to inviting campus to share their reactions using a special hashtag.
Defining Your Market Niche with Brand Attributes
At the core of any good brand campaign—or rebranding campaign—is defining the market niche. In other words, what differentiates your institution from the more than 4,000 other institutions of higher education in the United States?
Weekly Highlights for July 2
This week’s advancement news, the latest CASE news, trending discussions on CASE communities and content shared by member institutions.
8 Tips to Guide First Weeks of a New Social Media Job
I recently started working at Stevens Institute of Technology. But I had to get up to speed on the institution, its personality and its alumni before I could begin really doing my job. I’ve put together this list of pointers to help guide others who begin new positions in social media at institutions.
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