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Author Archives: sordonez1

5 Steps to Successfully Promote an Event on Social Media

November 4, 2015by sordonez1 2 Comments

Stevens Institute of Technology was recently named the winner of the U.S. Department of Energy’s Solar Decathlon. In this post, I share the social media techniques we used to cover this competition.

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Communications, Marketing, Social Media, Special Events

8 Tips to Guide First Weeks of a New Social Media Job

June 29, 2015by sordonez1 1 Comment

I recently started working at Stevens Institute of Technology. But I had to get up to speed on the institution, its personality and its alumni before I could begin really doing my job. I’ve put together this list of pointers to help guide others who begin new positions in social media at institutions.

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