Here are this week’s advancement news highlights, the latest CASE news, trending discussions on CASE communities and content shared by member institutions. Have something to share? Add it in the comments.
Social media increasing fundraising efforts at colleges and universities—Crowdfunding, social media giving days and Twitter/Instagram campaigns are changing the fundraising landscape.
Four reasons community colleges are on the rise—The growing popularity of community colleges is driven by affordability and convenience.
Behavioral fundraising: This is your donor’s brain on direct response—New technology that measures brain activity can help fundraisers understand what messages resonate with donors.
Sweet Briar College, San Diego State on top for #MyTopCollege—The Forbes campaign challenges students to tweet how their school has helped them grow.
Foreign grad school applications rise—International applications to U.S. graduate schools rose two percent this year.
Which apps are the class of 2015 using?—Snapchat use is up, while Tumblr use is down.
CASE News and Resources
- Encourage employees to resolve workplace issues with tips in Advancement Weekly.
- Also in Advancement Weekly: use the gaps between meetings to maximize productivity, and tackle public speaking anxiety.
- Master “the ask” with strategies from Matthew Eynon, vice president for college advancement at Franklin & Marshall College, in the Advancement Talk podcast (login required).
- See the recap from this week’s #casesummit chat.
- On the CASE Blog: eight tips to guide the first weeks of a new social media job.
- New, improved search on CASE’s website allows you to filter by content type, year and selected institution types.
Trending on CASE Communities
In the past week, 32 new discussions were started on our seven topical communities, with 75 total posts, including:
- Crash course in donor relations
- Alumni website/social media spotlights
- Thank you letter versus email
Plus, the CASE Communities platform has a new look! The revitalized site is now responsive (meaning it automatically resizes to fit any screen), and users can now edit posts, search past conversations and more. Take a look.
What CASE Members Are Sharing
Brutus, Ohio State University’s buckeye mascot, is the most-followed mascot on Twitter—though the Oregon Duck and Aubie the Auburn tiger have respectable followings.
Many institutions wrapped up the fiscal year with giving campaigns, including Davidson College, whose Mr. Cat mascot was “fishing” for support.
Thousands of Baylor University students have snapped summer photos for the university’s #mybaylorsummer project.