What Is an Open Leader?
Gayle Bennett, deputy editor of CURRENTS magazine, highlights the key points of April’s Outlook column on open leadership, written by Charlene Li.
Category Archives: Social Media
Why You Need to Learn How to Write Great Headlines for Social Media
If you can’t write well for the Web today, you won’t probably be read. Your title might get a look from friends of friends and your introductory paragraph a quick scan from your biggest fans, but the remaining 100, 500 or 1,000 words you lovingly typed on your keyboard will be ignored for a more promising link.
Social Media Books – Oxymorons or Valuable Resources?
Is a book on social media an oxymoron? How do you figure out whether a book is relevant or whether it will still be useful in another six months? Julie Schorfheide, director of books publishing for CASE, lists criteria to help sort through the overwhelming number of social media books.
Two Ways to Measure Social Media
Andy Shaindlin discuss two ways of measuring the impact of social media.
Social Media Staffing and the Org Chart
Where do social media experts belong on the org chart?
5 Free Tools to Benchmark Your Institution’s Facebook Page
If a social media presence is to remain a cut above the competition it’s not enough to measure the performance of a single page. It’s just as important to monitor industry trends and know the competition.
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