Stevens Institute of Technology was recently named the winner of the U.S. Department of Energy’s Solar Decathlon. In this post, I share the social media techniques we used to cover this competition.
The University of Georgia experimented with its first digital welcome campaign.
The 2015 CASE Summit for Advancement Leaders took place July 12-14, 2015, in Chicago, Illinois. If you missed the conference and want to learn more about what was discussed—or want […]
At the core of any good brand campaign—or rebranding campaign—is defining the market niche. In other words, what differentiates your institution from the more than 4,000 other institutions of higher education in the United States?
The hot topics in community college advancement, in many respects, mirror the hot topics of five and 10 years ago—but the approaches to them continue to evolve with technology and as new people come into the profession
Storify recaps of CASE’s Annual Conference on Marketing and Branding, held May 4-6, 2015, in Marina del Rey, California.