In preparation for this year’s end-of-the-year fundraising campaign, Murray State University decided to implement a crowdfunding trial utilizing the institution’s existing social media platforms.
Email is effective, both in cost and time, and can be a great way to personalize your school to alumni, donors and friends. But, it’s often on autopilot.
Stevens Institute of Technology was recently named the winner of the U.S. Department of Energy’s Solar Decathlon. In this post, I share the social media techniques we used to cover this competition.
The University of Georgia experimented with its first digital welcome campaign.
The 2015 CASE Summit for Advancement Leaders took place July 12-14, 2015, in Chicago, Illinois. If you missed the conference and want to learn more about what was discussed—or want […]
At the core of any good brand campaign—or rebranding campaign—is defining the market niche. In other words, what differentiates your institution from the more than 4,000 other institutions of higher education in the United States?