“Effective crisis management starts with a plan. While every crisis is different, having a plan that provides a framework for response—and testing and practicing the plan—will allow the institution to focus on the nuances of the crisis at hand rather than routine but important details that can slow response time.”
Want to amplify your institution’s work in the media? Here are some tips from a February CASE conference.
Elizabeth Allen, director of online communications and alumni relations at the American School in London, writes about the value of faculty blogs for both student and staff recruitment.
Michael Stoner, president of mStoner Inc., offers tips to university and college presidents who plan to start a social media presence.
Menachem Wecker, formerly of The George Washington University, discusses how new media like blogs and content-sharing sites can help advancement folks with an issue as old as parchment and quill pens: getting a general audience excited about academic research.
Tracy Playle of Pickle Jar Communications offers advice on how to convince academic faculty to add social media to their mix of tools.