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Category Archives: Campus and external relations

Spreading Joy: Season’s E-Greetings 2013

December 11, 2013by Jen Doak 16 Comments

Edit: I received quite a few more holiday greeting submissions, including several beautiful examples in the comment section. Thanks, everyone! MIT’s holiday year-in-review video Princeton Engineering (“A Visit from the […]

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Alumni relations, Campus and external relations, Communications, Social Media

Protecting the Charitable Deduction

November 22, 2013by David Moltz Leave a comment

On Nov. 20, CASE and other members of the Charitable Giving Coalition encouraged members of Congress to preserve and protect the charitable deduction during their second annual Capitol Hill Advocacy Day.

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Campus and external relations, Education & Campus Issues

Twitter Chat Recap: Social Media and Student Recruitment

September 24, 2013by CASE Leave a comment

This week’s #casesmc chat was co-moderated by Olympia Friday, assistant web manager at Delaware State University. [Read the recap of “Social Media and Recruitment” on Storify]

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Campus and external relations, Communications, Marketing, Social Media, Twitter Chat Recaps

#CASESMC Hangout: Social Media Beyond Communications

September 17, 2013by CASE Leave a comment

How can your institution incorporate—and coordinate—social media across all of its departments? Keith Hannon, associate director for social media at Cornell University, hosted a Google Hangout on the topic with […]

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Advancement Services, Alumni relations, Campus and external relations, Communications, Fundraising, Social Media

Preparing for Constructive Criticism in Social Media

August 12, 2013by Matthew Anderson 4 Comments

Is it a mistake to ask students, parents and alumni what they would change about an institution via social media? Matthew Anderson, new media coordinator at Western Washington University, doesn’t think so.

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Campus and external relations, Communications, Social Media

How Social Media Increased SLU Alumni Engagement by 126 Percent

August 8, 2013by Meg Bernier 1 Comment

The St. Lawrence University alumni office launched “SLU in a Box”—a free, custom box filled with school spirit items for alumni and parents to use at gatherings. Posting it to Facebook increased alumni engagement by 126 percent.

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Alumni relations, Campus and external relations, Marketing, Social Media

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