CASE’s Annual Conference on Marketing and Branding, held May 4-6, 2015, in Marina del Rey, California, spotlighted branding best practices—from crafting strong messages to measuring return on investment. Attendees offered their takeaways with the #caseacmb hashtag.

We’ve recapped each day’s tweets for you.

• Day One: Building a brand, crisis communication
• Day Two: Tying marketing to enrollment and development, doing more with less, tackling measurement
• Day Three: Leveraging social media and creativity