This Is How They Do It
Susan Evans, director of creative services for the senior strategic communication team at the College of William & Mary, writes about the college’s Facebook page for admitted and enrolled students.
Tag Archives: William & Mary
Tweeting Statues? Everyone Loves Squirrels.
Susan Evans, director of creative services for the senior strategic communication team at the College of William & Mary, writes about using personas (a statue and a squirrel) to engage people in social media at William & Mary. Each has a Twitter feed and a Facebook page.
Student Bloggers: It’s All Good
Susan Evans writes about the William & Mary student blog program and how the university manages the bloggers.
What’s in it for you? Why should social media be a priority on your campus?
Most blogs about social media assume that readers are already convinced. So the posts typically focus on how to get started with Twitter or how to measure results on Facebook or how to integrate several social media channels. But what’s the source for senior administrators who appreciate the importance of communication but don’t use social media? Why should they care? What’s in it for them?
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