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Tag Archives: Twitter

Not Comfortable with Social Media? Now’s the Time to Start

June 26, 2012by CASE Leave a comment

Teresa Valerio Parrot, principal of TVP Communications, highlights top tips for social media beginners.

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Communications, Social Media

Will Work for Follows: Hiring a Community Manager

June 15, 2012by Keith Hannon Leave a comment

Keith Hannon, assistant director, social media strategy at Cornell University, writes about what to look for when hiring a social media or community manager.

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Alumni relations, Communications, Social Media
Facebook metrics slide

Sorry, I Don’t Do Impressions: Metrics Under the Microscope

May 15, 2012by Keith Hannon 1 Comment

While it’s worth tracking impressions from month to month to see what type of content results in your page/handle having a further reach, writes Keith Hannon of Cornell University, you have to go beyond the giant impressions number to determine whether you’ve engaged your followers.

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Alumni relations, Social Media

Twitter Chat Recap: Takeaways from the 2012 Social Media and Community Conference

May 8, 2012by CASE 1 Comment

A recap of Tuesday’s #casesmc chat on takeaways from the 2012 Social Media and Community conference.

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Communications, Social Media, Twitter Chat Recaps

Social Media Medley: Seven Lessons from Promoting the 103rd Annual Drake Relays

April 16, 2012by Aaron W. Jaco 1 Comment

Lessons from collaborative social media promotion of the 103rd Annual Drake Relays at Drake University in Des Moines, Iowa.

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Alumni relations, Communications

The World Has Gone Viral: Get Busy Tweeting

January 26, 2012by Matthew Herek 2 Comments

Matthew Herek (@mherek) currently serves as the associate director of young alumni engagement in the office of alumni relations and development at Northwestern University. He works to integrate social media […]

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Alumni relations, Career & Professional Development, Social Media

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