Here’s a recap of the Oct. 23, 2012 Twitter #casesmc chat on the evolving use of photos.
Chris Syme, principal at CKSyme.org, writes about building a social media strategy where crisis readiness is part of the plan. Top tier social media strategies build advocacy. Successful social media use can take your fans from “I like you” to “I love you” to “I defend you.”
Hannah Ellsworth, assistant director for advancement communications at Bentley University, writes about the success of Bentley’s LinkedIn “Mentor Marketplace” group in connecting alumni mentors with current students and the importance of including LinkedIn in your institution’s social media strategy.
Elizabeth Allen, director of alumni relations at the American School in London, writes about the key takeaways from CASE Europe’s recent “Beyond Social Media” seminar.
Amy Mengel, head of marketing and research at ReadMedia, co-moderated this week’s #casesmc chat on Facebook engagement. Participants shared many creative ideas on how to engage students, parents and other key audiences.
Here’s a recap of Tuesday’s #casesmc Twitter chat, on summer social media engagement. The co-moderator this week was Gretchen Edwards, assistant director of digital engagement at Wake Forest University.