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Tag Archives: social media strategy

Twitter Chat Recap: The Evolving Use of Photos

October 24, 2012by CASE Leave a comment

Here’s a recap of the Oct. 23, 2012 Twitter #casesmc chat on the evolving use of photos.

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Alumni relations, Social Media, Special Events, Twitter Chat Recaps

How to Build Social Media Advocates to Weather a Storm

October 4, 2012by Chris Syme 2 Comments

Chris Syme, principal at CKSyme.org, writes about building a social media strategy where crisis readiness is part of the plan. Top tier social media strategies build advocacy. Successful social media use can take your fans from “I like you” to “I love you” to “I defend you.”

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Communications, Social Media
LinkedIn screenshot

On the Hunt for LinkedIn’s Secret Sauce

August 24, 2012by CASE 2 Comments

Hannah Ellsworth, assistant director for advancement communications at Bentley University, writes about the success of Bentley’s LinkedIn “Mentor Marketplace” group in connecting alumni mentors with current students and the importance of including LinkedIn in your institution’s social media strategy.

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Alumni relations, Career & Professional Development, Social Media

Program Notes: CASE Europe and Beyond Social Media

July 16, 2012by Elizabeth Allen Leave a comment

Elizabeth Allen, director of alumni relations at the American School in London, writes about the key takeaways from CASE Europe’s recent “Beyond Social Media” seminar.

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Alumni relations, Social Media

Twitter Chat Recap: Facebook Engagement

July 10, 2012by CASE Leave a comment

Amy Mengel, head of marketing and research at ReadMedia, co-moderated this week’s #casesmc chat on Facebook engagement. Participants shared many creative ideas on how to engage students, parents and other key audiences.

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Social Media, Twitter Chat Recaps

Twitter Chat Recap: Summer Social Media Engagement

June 13, 2012by CASE Leave a comment

Here’s a recap of Tuesday’s #casesmc Twitter chat, on summer social media engagement. The co-moderator this week was Gretchen Edwards, assistant director of digital engagement at Wake Forest University.

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Social Media, Twitter Chat Recaps

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