6 Tried and True Rebranding Tips
It’s possible to think that branding is all about your logo. It’s not.
It’s possible to think that branding is all about your logo. It’s not.
At the core of any good brand campaign—or rebranding campaign—is defining the market niche. In other words, what differentiates your institution from the more than 4,000 other institutions of higher education in the United States?
The story behind the rebranding of American University’s alumni magazine.