Want to Stand Out on Social Media? Create a Personality.
Creating a social media personality for West Virginia University helps show who the institution is and where it is headed.
Tag Archives: personas
Tweeting Statues? Everyone Loves Squirrels.
Susan Evans, director of creative services for the senior strategic communication team at the College of William & Mary, writes about using personas (a statue and a squirrel) to engage people in social media at William & Mary. Each has a Twitter feed and a Facebook page.
CASE Blog 