Want to Stand Out on Social Media? Create a Personality.
Creating a social media personality for West Virginia University helps show who the institution is and where it is headed.
Creating a social media personality for West Virginia University helps show who the institution is and where it is headed.
Susan Evans, director of creative services for the senior strategic communication team at the College of William & Mary, writes about using personas (a statue and a squirrel) to engage people in social media at William & Mary. Each has a Twitter feed and a Facebook page.