Murray State University is home to one of the most romantic college traditions in the country – in fact, the Shoe Tree was ranked #3 on a list of the top 25 most romantic college traditions. This beloved campus tradition has weathered many changes throughout the years, but plans to dismantle the tree in the fall of 2015 was perhaps the most devastating.
In preparation for this year’s end-of-the-year fundraising campaign, Murray State University decided to implement a crowdfunding trial utilizing the institution’s existing social media platforms.
We all know your institution has amazing faculty, first-class students and a meaningful piano soundtrack—but what makes it compelling? Let’s take a look at some creative (and not necessarily high-budget) uses of online video.