Hannah Ellsworth, assistant director for advancement communications at Bentley University, writes about the success of Bentley’s LinkedIn “Mentor Marketplace” group in connecting alumni mentors with current students and the importance of including LinkedIn in your institution’s social media strategy.
Keith Hannon, assistant director, social media strategy at Cornell University, writes about what to look for when hiring a social media or community manager.
In the era of hard-to-understand privacy agreements, where it can feel like social media sites are taking more and more of our information and perhaps using it for ethically fuzzy ventures, Matt Herek believes users have more power than they realize.
Matthew Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about the top trends in social media in 2011.
Joel Pattison, associate director for creative services at William & Mary, writes about the intersection of mobile and social media and how to make them work together.
Ma’ayan Plaut, social media coordinator at Oberlin College, writes about the ways several campus locations plan to use social media for the coming school year.