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Tag Archives: LinkedIn

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On the Hunt for LinkedIn’s Secret Sauce

August 24, 2012by CASE 2 Comments

Hannah Ellsworth, assistant director for advancement communications at Bentley University, writes about the success of Bentley’s LinkedIn “Mentor Marketplace” group in connecting alumni mentors with current students and the importance of including LinkedIn in your institution’s social media strategy.

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Alumni relations, Career & Professional Development, Social Media

Will Work for Follows: Hiring a Community Manager

June 15, 2012by Keith Hannon Leave a comment

Keith Hannon, assistant director, social media strategy at Cornell University, writes about what to look for when hiring a social media or community manager.

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Alumni relations, Communications, Social Media

Community Standards and Social Media

May 8, 2012by Matthew Herek Leave a comment

In the era of hard-to-understand privacy agreements, where it can feel like social media sites are taking more and more of our information and perhaps using it for ethically fuzzy ventures, Matt Herek believes users have more power than they realize.

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Advancement Services, Alumni relations, Social Media

Top Five Social Media Happenings of 2011: A Completely Unscientific List

December 9, 2011by Matthew Herek 3 Comments

Matthew Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about the top trends in social media in 2011.

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Social Media
William & Mary mobile web

Social Media in a Mobile Context

October 31, 2011by CASE 4 Comments

Joel Pattison, associate director for creative services at William & Mary, writes about the intersection of mobile and social media and how to make them work together.

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Social Media

Educating the Educated: Conversations on Social Media

August 25, 2011by CASE Leave a comment

Ma’ayan Plaut, social media coordinator at Oberlin College, writes about the ways several campus locations plan to use social media for the coming school year.

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Social Media

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