At the core of any good brand campaign—or rebranding campaign—is defining the market niche. In other words, what differentiates your institution from the more than 4,000 other institutions of higher education in the United States?
At Idaho State University, our marketing and communications team has been working diligently to increase our social media engagement across platforms. Our assessment of previous efforts indicated that authentic content generates the most engagement—among all of our constituent groups and across all social media platforms.
CASE Blog 