What’s in it for you? Why should social media be a priority on your campus?

Most blogs about social media assume that readers are already convinced. So the posts typically focus on how to get started with Twitter or how to measure results on Facebook or how to integrate several social media channels. But what’s the source for senior administrators who appreciate the importance of communication but don’t use social media? Why should they care? What’s in it for them?

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Follow Five Basic Guidelines, Increase Social Media Engagement

Your institution is on Twitter, Facebook and LinkedIn. You also have an institutional blog written by staff members and students. You religiously push out content to your friends, connections and followers. While you receive the occasional comment and you don’t feel that you are posting into a void, you want to know what to do to further engage them in conversation. Follow these five basic steps to help improve engagement.

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