Most blogs about social media assume that readers are already convinced. So the posts typically focus on how to get started with Twitter or how to measure results on Facebook or how to integrate several social media channels. But what’s the source for senior administrators who appreciate the importance of communication but don’t use social media? Why should they care? What’s in it for them?
Karine Joly is the editor of the blog www.collegewebeditor.com. Have you ever read Facebook Terms of Services or promotion guidelines, Twitter Rules or LinkedIn User Do’s and Don’ts? If you have, […]
Your institution is on Twitter, Facebook and LinkedIn. You also have an institutional blog written by staff members and students. You religiously push out content to your friends, connections and followers. While you receive the occasional comment and you don’t feel that you are posting into a void, you want to know what to do to further engage them in conversation. Follow these five basic steps to help improve engagement.
The students at your institution may be considered “digital natives” – that is, social media and technology tools come naturally to them and are part of their day-to-day lives. But knowing how to use these tools doesn’t always mean that students use them in a smart way.
What do alumni really want online? Rebecca Kilcullen, alumni communications officer at the University of Birmingham in the United Kingdom, is among those searching for the answer. The university has […]
Northampton Community College, in Bethlehem, Penn., was an early adopter in terms of social media. In this blog entry, Heidi Butler, director of public information and community relations, shares lessons […]