Will Work for Follows: Hiring a Community Manager
Keith Hannon, assistant director, social media strategy at Cornell University, writes about what to look for when hiring a social media or community manager.
Tag Archives: Facebook
Sorry, I Don’t Do Impressions: Metrics Under the Microscope
While it’s worth tracking impressions from month to month to see what type of content results in your page/handle having a further reach, writes Keith Hannon of Cornell University, you have to go beyond the giant impressions number to determine whether you’ve engaged your followers.
Community Standards and Social Media
In the era of hard-to-understand privacy agreements, where it can feel like social media sites are taking more and more of our information and perhaps using it for ethically fuzzy ventures, Matt Herek believes users have more power than they realize.
Social Media Medley: Seven Lessons from Promoting the 103rd Annual Drake Relays
Lessons from collaborative social media promotion of the 103rd Annual Drake Relays at Drake University in Des Moines, Iowa.
A Crisis Communications Case Study: Snowmageddon at Seattle U
A snowstorm hit Seattle over President’s Day weekend that resulted in our campus closing from Tuesday night through the rest of the week. Here’s how Seattle University handled the event on their social networks.
Top Five Social Media Happenings of 2011: A Completely Unscientific List
Matthew Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about the top trends in social media in 2011.
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