Highlights of the results from the 6th annual CASE/Huron/mStoner social media in advancement survey.
Jen Doak, online communications specialist at CASE, recaps a CASE-NAIS session on how crowdsourcing can enhance your institution’s stewardship efforts.
When I’m describing what the best social media people do, my favorite term, hands down, is “curating.” Curating not only speaks to the importance of visual storytelling, but to the concept that as communicators, we are responsible for creating meaningful experiences that inspire people to stop, look and interact with our institutions.
Chris Syme, principal at CKSyme.org, writes about building a social media strategy where crisis readiness is part of the plan. Top tier social media strategies build advocacy. Successful social media use can take your fans from “I like you” to “I love you” to “I defend you.”