Why have infographics become an integral part of so many institutions’ communications? I see them in almost every annual report, many fundraising appeals, admissions materials, news sites, blogs and even on Instagram. CASE even has a library of online samples of infographics (login required).
Calgary Zoo’s annual report creators did something downright amazing with its annual report. They used Instagram to present a visual story line of the zoo’s past year, its successes and even its financial reports.