Tokens of Appreciation: To Give or Not to Give?
Does a thank you gift cause more harm than good? A recent study found that tokens of appreciation may actually dissuade future donations. So, what’s the best way to incorporate gifts in alumni giving?
Tag Archives: alumni giving
Community College Alumni Efforts Gain Traction
Paul Heaton (@heatonpc) is director, CASE Center for Community College Advancement. Community college alumni relations programs appear to be gaining momentum, based on the findings of a new CASE survey. Of […]
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