Tokens of Appreciation: To Give or Not to Give?
Does a thank you gift cause more harm than good? A recent study found that tokens of appreciation may actually dissuade future donations. So, what’s the best way to incorporate gifts in alumni giving?
Does a thank you gift cause more harm than good? A recent study found that tokens of appreciation may actually dissuade future donations. So, what’s the best way to incorporate gifts in alumni giving?
Volunteerism unlocks engagement and participation from alumni of all ages. Here are five opportunities for alumni to give their time.
Institutions have innumerable options for reaching alumni online, with social communities from Facebook to Twitter to Instagram and beyond offering quick-fire ways to transmit news and ideas. Despite this, every university and college continues to use the first (and in many ways, still primary) digital messaging tool–email–as a way to reach alumni.