Tokens of Appreciation: To Give or Not to Give?
Does a thank you gift cause more harm than good? A recent study found that tokens of appreciation may actually dissuade future donations. So, what’s the best way to incorporate gifts in alumni giving?
Author Archives: Michael Ellison
The 5 Volunteer Opportunities that Alumni Really Want
Volunteerism unlocks engagement and participation from alumni of all ages. Here are five opportunities for alumni to give their time.
Using Email to Reach Alumni? Best Practices for Effective Outreach
Institutions have innumerable options for reaching alumni online, with social communities from Facebook to Twitter to Instagram and beyond offering quick-fire ways to transmit news and ideas. Despite this, every university and college continues to use the first (and in many ways, still primary) digital messaging tool–email–as a way to reach alumni.
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