This week’s Twitter chat focused on how to talk about academics on social media, how to find stories and how to engage faculty. Laura Nash (@laurajnash), digital strategist at Lipman Hearne, co-moderated the #casesmc Twitter chat.
Menachem Wecker, formerly of The George Washington University, discusses how new media like blogs and content-sharing sites can help advancement folks with an issue as old as parchment and quill pens: getting a general audience excited about academic research.
Cassie Dull, online communications specialist at Park Tudor School in Indianapolis, writes about small yet effective updates that institutions can make to their websites in preparation for the new school year.
Tracy Playle of Pickle Jar Communications offers advice on how to convince academic faculty to add social media to their mix of tools.