The Social Media and Community Conference, held April 12-15 in San Francisco, generated a flurry of Twitter activity through its hashtag #casesmc11. Jen Doak lists her 10 favorite tweets from the conference.
Michael Stoner highlights key findings from the 2011 survey of social media in advancement, conducted in partnership with Slover Linett Strategies and CASE.
Gayle Bennett, deputy editor of CURRENTS magazine, highlights the key points of April’s Outlook column on open leadership, written by Charlene Li.
If you can’t write well for the Web today, you won’t probably be read. Your title might get a look from friends of friends and your introductory paragraph a quick scan from your biggest fans, but the remaining 100, 500 or 1,000 words you lovingly typed on your keyboard will be ignored for a more promising link.
Is a book on social media an oxymoron? How do you figure out whether a book is relevant or whether it will still be useful in another six months? Julie Schorfheide, director of books publishing for CASE, lists criteria to help sort through the overwhelming number of social media books.
Andy Shaindlin discuss two ways of measuring the impact of social media.