Social Media Burnout? Already!?
Matt Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about a case of social media burnout.
Building a Community with Superfans
Cassie Dull, online communications specialist at Park Tudor, gives tips on how to convert Facebook fans to superfans and engage them with good content.
A Very *Social* Media Orientation
Ma’ayan Plaut, social media coordinator at Oberlin College, writes about welcoming the class of 2015 during new student orientation and using social media projects to engage them.
Author Colleen Jones on Social Media, Web and Mobile Content Challenges in Higher Education
Colleen Jones, author of “Clout, The Art and Science of Influential Web Content,” speaks with Karine Joly, executive director of Higher Ed Experts, about content strategy.
Villains, Ducks and Flash Mobs: Four Ways YouTube Can Go Beyond the Brochure
We all know your institution has amazing faculty, first-class students and a meaningful piano soundtrack—but what makes it compelling? Let’s take a look at some creative (and not necessarily high-budget) uses of online video.
Educating the Educated: Conversations on Social Media
Ma’ayan Plaut, social media coordinator at Oberlin College, writes about the ways several campus locations plan to use social media for the coming school year.
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