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How Have We Grown? The CASE Social Media Conference, Then and Now

April 25, 2012by Jen Doak 1 Comment

What’s changed in social media and advancement since the last #casesmc in 2011?

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Social Media

Social Media Medley: Seven Lessons from Promoting the 103rd Annual Drake Relays

April 16, 2012by Aaron W. Jaco 1 Comment

Lessons from collaborative social media promotion of the 103rd Annual Drake Relays at Drake University in Des Moines, Iowa.

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Alumni relations, Communications

Social Media for Young Alumni – A #CASESMC Preview

April 2, 2012by Matthew Herek 1 Comment

Matthew Herek (@mherek) currently serves as the associate director of young alumni engagement in the office of alumni relations and development at Northwestern University. We need to talk about young […]

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Advancement Services, Alumni relations, Social Media

A Crisis Communications Case Study: Snowmageddon at Seattle U

March 30, 2012by CASE Leave a comment

A snowstorm hit Seattle over President’s Day weekend that resulted in our campus closing from Tuesday night through the rest of the week. Here’s how Seattle University handled the event on their social networks.

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Communications, Social Media

Media Relations Professionals as Social Media Educators: An Interview with Sheleah Reed

March 1, 2012by Jen Doak Leave a comment

Media relations professionals can be educators, too: an interview with Sheleah Reed, executive director of communications at Prairie View A&M University.

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Communications, Marketing, Social Media

Book Review: Digital Leader by @equalman

February 23, 2012by Matthew Herek Leave a comment

Matt Herek reviews Erik Qualman’s new book Digital Leader, an easily digestible (if not necessarily easily launchable) strategy for individuals to maximize their leadership potential in the social media/digital space.

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Social Media

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