Rensselaer Polytechnic Institute just launched its brand-spankin’ new RPIAlumni Social Media site—a culmination of more than a year of work, days of research on alumni behavior and studying what has worked for other institutions.
It started with Facebook. In 2004, alumni associations and foundations found themselves, perhaps for the first time, facing some existential questions. If all of a sudden alumni could use social networks to keep in touch with each other, then why would they join associations to do the same thing? What value was the relationship providing them?
Today’s chat co-moderator was Katie Young, alumni relations associate at the Greenhill School Alumni Association in Addison, Texas. Check out the recap of “Difficult Conversations in Social Media” on Storify.
Burn out. It happens, including in higher education, where we’re constantly running from one project or deadline or donor visit to the next—all while trying to keep up with the many […]
This week’s co-moderator was Mike Barzacchini, director of marketing services at Harper College in Palatine, Ill., and member of the CASE Commission on Communications and Marketing.
This year, one of McDonogh School’s longstanding and generous donors, class of 1948 alumnus Henry A. Rosenberg Jr., issued a giving challenge to young alumni (the classes of 1993-2012). The challenge? Rosenberg will contribute $25,000 to The McDonogh Fund if 25 percent of young alumni from 1993 to 2012 contribute to the school’s annual fund.
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