Authentic Perspectives
Matthew Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about user-generated content, football and the value of YouTube.
Category Archives: Social Media
Social Media in a Mobile Context
Joel Pattison, associate director for creative services at William & Mary, writes about the intersection of mobile and social media and how to make them work together.
SCVNGR Treks Augment Admission Events
Michael Stoner, president of mStoner (mStoner.com), writes about how several institutions are using Scvngr.
How to Use Facebook Insights for Better Engagement
Cassie Dull, online communications specialist at Park Tudor School, writes about the value of the new features included in Facebook Insights.
The Jury’s Out on QR Codes
Theresa Walker, a senior editor at CURRENTS magazine, touches on her experiences with QR codes as well as the pros and cons highlighted in a recent CURRENTS article.
Four Ways to Prepare to Engage
Suffering from shiny-new-social-network syndrome? Here are four ways you can set the foundation for a thriving online community, regardless of what comes next.
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