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Category Archives: Marketing

CASE Summit: Culture Building with Huggy Rao

July 22, 2013by Kristin Hanson Leave a comment

Huggy Rao, professor of organizational behavior and human resources at the Stanford Graduate School of Business, spoke at CASE Summit for Advancement Leaders about how organizations can build a cultures of excellence, no matter how many staff they employ or members they serve.

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Fundraising, Marketing
daphne koller

Advancement & MOOCs: Coursera Co-founder Talks to CASE

July 3, 2013by CASE Leave a comment

Massive open online courses (MOOCs) present a great marketing opportunity for educational institutions, says Daphne Koller, co-founder of Coursera in a recent interview with CASE.

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Advancement Services, Alumni relations, Communications, Education & Campus Issues, Fundraising, Marketing

Going for Gold: An Interview with a 2012 Circle of Excellence Winner

March 7, 2013by Jen Doak Leave a comment

CASE interviews members of the University at Buffalo communications team, whose website redesign won a Gold Circle of Excellence award in 2012.

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Communications, Marketing, Social Media

Twitter Chat Recap: Social Media & Integrated Marketing

February 27, 2013by CASE 1 Comment

A Storify recap of the Feb. 26 #casesmc Twitter chat on integrated marketing, moderated by Hamilton College’s Director of Social Media Jessica Krywosa.

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Marketing, Social Media, Twitter Chat Recaps

Tumblr: Why You Might Fall In Love (Part 1)

January 29, 2013by Aaron W. Jaco 2 Comments

Aaron W. Jaco, digital media specialist at Drake University in Des Moines, Iowa, writes about the launch of Drake’s Tumblr.

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Alumni relations, Communications, Marketing

2013: The Year of Digital Identity Development in Higher Education

January 15, 2013by fsubeccaramspott 9 Comments

Becca Ramspott, writer and social media specialist at Frostburg State University, writes about the importance of digital identity development in higher education.

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Career & Professional Development, Communications, Marketing, Social Media

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