Twitter Chat Recap: New Year’s Resolutions
Participants talked about 2013 goals, lessons learned in 2012 and what skills they hope to refine in the coming year. #CASESMC chats are held the second and fourth Tuesdays of […]
Category Archives: Marketing
Ai Weiwei And Curating Conversations and Content
When I’m describing what the best social media people do, my favorite term, hands down, is “curating.” Curating not only speaks to the importance of visual storytelling, but to the concept that as communicators, we are responsible for creating meaningful experiences that inspire people to stop, look and interact with our institutions.
Why Institutions Should Bother with QR Codes
Cameron Pegg, executive officer for the deputy vice chancellor and provost at Griffith University, writes about engaging ways to use QR codes.
Sponsorships: Keeping It About the Students
Sarah Hyde, social media coordinator at Seattle University, writes about ways to recognize sponsors via social media without losing your institution’s focus on the students.
Media Relations Professionals as Social Media Educators: An Interview with Sheleah Reed
Media relations professionals can be educators, too: an interview with Sheleah Reed, executive director of communications at Prairie View A&M University.
Opportunities to Delight
Sarah Hyde, social media coordinator for Seattle University, writes about a print ad that went viral on social media.
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