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Category Archives: Marketing

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SCVNGR Treks Augment Admission Events

October 26, 2011by Michael Stoner Leave a comment

Michael Stoner, president of mStoner (mStoner.com), writes about how several institutions are using Scvngr.

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Marketing, Social Media

The Jury’s Out on QR Codes

October 20, 2011by CASE 3 Comments

Theresa Walker, a senior editor at CURRENTS magazine, touches on her experiences with QR codes as well as the pros and cons highlighted in a recent CURRENTS article.

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Marketing, Social Media

Get Your E-marketing in Shape Before School Starts

August 17, 2011by Cassie Dull 1 Comment

Cassie Dull, online communications specialist at Park Tudor School in Indianapolis, writes about small yet effective updates that institutions can make to their websites in preparation for the new school year.

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Independent and international schools, Marketing, Social Media

Organizing Social Media in .Edu

May 19, 2011by Michael Stoner 6 Comments

Michael Stoner, president of mStoner, writes about the value of managing social media and the different management models.

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Marketing, Social Media

What are you Reading? A Blog List for Advancement Professionals

March 3, 2011by Jen Doak 2 Comments

Jen Doak is the online communications specialist at CASE. Several months ago, CASE asked members about their go-to advancement blogs. CASE social network members gave a great mix of responses. […]

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Advancement Services, Alumni relations, Communications, Education & Campus Issues, Fundraising, Marketing, Social Media

Who’s the Mayor of Your Bookstore?

February 14, 2011by Jen Doak 1 Comment

Jen Doak is the online communications specialist at CASE. Geosocial or location-based social media tools are quickly becoming a hot trend at colleges and universities. CURRENTS magazine featured an article […]

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Marketing, Social Media

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