The Buzz On LinkedIn University Pages
LinkedIn’s new university pages feature could be a game changer for institutions. Here are some initial thoughts on the new platform from an alumni and alumni communications perspective.
Category Archives: Independent and international schools
How to Mix Business with Pleasure: McDonogh School’s One Day Social Media Giving Campaign
This year, one of McDonogh School’s longstanding and generous donors, class of 1948 alumnus Henry A. Rosenberg Jr., issued a giving challenge to young alumni (the classes of 1993-2012). The challenge? Rosenberg will contribute $25,000 to The McDonogh Fund if 25 percent of young alumni from 1993 to 2012 contribute to the school’s annual fund.
Effectively Engaging International Audiences
Lumping graduates who live overseas into one big group overlooks their needs as individuals. An alumnus living and working in Berlin may have next to nothing in common with an alumna in Beijing. Different languages, time zones, professional goals and communications channels all play a role in effective engagement.
Translating Loyal Fans into Donors
Cassie Dull, online communications specialist at at Park Tudor School, writes about the process of cross-referencing active Facebook page participants with Park Tudor’s donor database.
Flexing your Faculty: Teacher Blogs
Elizabeth Allen, director of online communications and alumni relations at the American School in London, writes about the value of faculty blogs for both student and staff recruitment.
Crowdsourcing as Stewardship: Sharing Your Institution’s Story
Jen Doak, online communications specialist at CASE, recaps a CASE-NAIS session on how crowdsourcing can enhance your institution’s stewardship efforts.
CASE Blog 