Is It Time for a New Higher Ed Branding Model?
By Tony Proudfoot This piece is excerpted from “Let Go to Let It Grow” from Jan./Feb. Currents. Educational institutions are not businesses, though they have business problems. We can learn much […]
By Tony Proudfoot This piece is excerpted from “Let Go to Let It Grow” from Jan./Feb. Currents. Educational institutions are not businesses, though they have business problems. We can learn much […]
How do we reduce publishing costs and keep readers happy? Here are five ideas to trim the budgetary fat.
To celebrate its oldest alumna’s birthday, St. Lawrence University turned to… Snapchat?
With its one billion monthly active users worldwide, WhatsApp is a platform that we in higher education cannot neglect.
By Rob Speekenbrink Like a lot of industries, higher education is going global. Time and place are becoming less relevant. Higher education institutions are morphing into international nodes: nodes of […]
It’s possible to think that branding is all about your logo. It’s not.