Is It Time for a New Higher Ed Branding Model?
By Tony Proudfoot This piece is excerpted from “Let Go to Let It Grow” from Jan./Feb. Currents. Educational institutions are not businesses, though they have business problems. We can learn much […]
Category Archives: Communications
5 Tactics to Trim Your Magazine Printing Costs Now
How do we reduce publishing costs and keep readers happy? Here are five ideas to trim the budgetary fat.
Sending Snaps to a 109-Year-Old Alumna
To celebrate its oldest alumna’s birthday, St. Lawrence University turned to… Snapchat?
5 Reasons to Add WhatsApp to Your Customer Service Strategy
With its one billion monthly active users worldwide, WhatsApp is a platform that we in higher education cannot neglect.
The Golden Triangle of Online Communication
By Rob Speekenbrink Like a lot of industries, higher education is going global. Time and place are becoming less relevant. Higher education institutions are morphing into international nodes: nodes of […]
6 Tried and True Rebranding Tips
It’s possible to think that branding is all about your logo. It’s not.
