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Category Archives: Communications

Is It Time for a New Higher Ed Branding Model?

February 13, 2017by CASE 1 Comment

By Tony Proudfoot This piece is excerpted from “Let Go to Let It Grow” from Jan./Feb. Currents.  Educational institutions are not businesses, though they have business problems. We can learn much […]

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Career & Professional Development, Communications, Marketing

5 Tactics to Trim Your Magazine Printing Costs Now

August 1, 2016by lanecase 1 Comment

How do we reduce publishing costs and keep readers happy? Here are five ideas to trim the budgetary fat.

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Alumni relations, Communications

Sending Snaps to a 109-Year-Old Alumna

July 12, 2016by Meg Bernier Leave a comment

To celebrate its oldest alumna’s birthday, St. Lawrence University turned to… Snapchat?

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Communications, Social Media

5 Reasons to Add WhatsApp to Your Customer Service Strategy

July 11, 2016by CASE Leave a comment

With its one billion monthly active users worldwide, WhatsApp is a platform that we in higher education cannot neglect.

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Communications

The Golden Triangle of Online Communication

June 21, 2016by CASE Leave a comment

By Rob Speekenbrink Like a lot of industries, higher education is going global. Time and place are becoming less relevant. Higher education institutions are morphing into international nodes: nodes of […]

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Communications

6 Tried and True Rebranding Tips

June 2, 2016by CASE Leave a comment

It’s possible to think that branding is all about your logo. It’s not.

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Communications, Marketing

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