Susan Evans, director of creative services for the senior strategic communication team at the College of William & Mary, writes about using personas (a statue and a squirrel) to engage people in social media at William & Mary. Each has a Twitter feed and a Facebook page.
Ma’ayan Plaut, social media coordinator at Oberlin College, discusses the pros and cons of Tumblr.
Ma’ayan Plaut is the social media coordinator at Oberlin College. She maintains Oberlin’s web presences in many places and encourages writing on the Oberlin blogs and for the Oberlin Stories Project. By the age […]
Susan Evans writes about the William & Mary student blog program and how the university manages the bloggers.
Tracy Playle of Pickle Jar Communications offers advice on how to convince academic faculty to add social media to their mix of tools.
Where do social media experts belong on the org chart?