Two Ways to Measure Social Media
Andy Shaindlin discuss two ways of measuring the impact of social media.
Category Archives: Alumni relations
What’s in it for you? Why should social media be a priority on your campus?
Most blogs about social media assume that readers are already convinced. So the posts typically focus on how to get started with Twitter or how to measure results on Facebook or how to integrate several social media channels. But what’s the source for senior administrators who appreciate the importance of communication but don’t use social media? Why should they care? What’s in it for them?
What are you Reading? A Blog List for Advancement Professionals
Jen Doak is the online communications specialist at CASE. Several months ago, CASE asked members about their go-to advancement blogs. CASE social network members gave a great mix of responses. […]
An Interview with Rebecca Kilcullen, The University of Birmingham
What do alumni really want online? Rebecca Kilcullen, alumni communications officer at the University of Birmingham in the United Kingdom, is among those searching for the answer. The university has […]
An Interview with Heidi Butler of Northampton Community College
Northampton Community College, in Bethlehem, Penn., was an early adopter in terms of social media. In this blog entry, Heidi Butler, director of public information and community relations, shares lessons […]
Survey Results Point to Tensions, Opportunities
We believe social media helps us achieve our goals, yet we’re measuring success by numbers rather than actions. We like our independence managing social media but would welcome more coordination […]
CASE Blog 