Authentic Perspectives
Matthew Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about user-generated content, football and the value of YouTube.
Author Archives: Matthew Herek
Social Media Burnout? Already!?
Matt Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about a case of social media burnout.
Ask The Experts: What Do Alumni Want?
Matt Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, talks with two alumni about Northwestern’s social media presence.
Taking the Geosocial Leap
Matt Herek, assistant director of young alumni in the office of alumni relations and development at Northwestern University, writes about using SCVNGR during senior week at Northwestern.
Activate Your LinkedIn Lurkers
Matthew Herek, assistant director of young alumni in the office of alumni relations and development at Northwestern University, writes a new and interesting use for LinkedIn at Northwestern.
In Defense of the Non-Ninja
Matthew Herek reminds readers of three things to remember when discussing social media with non-experts.
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