Steven den Boer, social media editor at Radboud University in Nijmegen, Netherlands, is co-chair of the inaugural CASE Social Media and Community Conference in Brighton, U.K. The conference will be happening concurrent with the CASE Social Media and Community conference in Miami, Florida.
What do you think the hot topics in social media in 2015 will be?
The key word is “live”—from live streaming with Meerkat and Periscope to Live Webcare chats on institutional websites to using current news and events as storytelling vehicles. Responding quickly on social media (while still important) is so 2014, live is 2015.
What are your favorite social platforms and why?
Instagram and Snapchat are great news providers. I still read newspapers and long form articles online for in depth information, but these two channels create short clips with good visuals that bring me up to speed quickly on what is happening.
What institution(s) do you think do a particularly good job on social media and why? Are there any campaigns that you think we can all learn from?
The University of Melbourne is great on Instagram. Not only its official account, but also @unimelbadventures which gives students a place to showcase student life.
Do you have any advice for someone just beginning to use social media in a professional setting?
Practice what you preach, walk the talk and eat your own dog food. This means you need to be present online and have discussions online. Also, you need to try out new social networks just so you know what they’re about. Even when it’s an app called Yo.
What are you most looking forward to at the CASE Social Media and Community conference in Brighton, U.K.?
I am looking forward to sharing knowledge and discussing different options. Though I’m an online nut, nothing beats offline conversations. For me, the best speakers are the ones that can make the audience an equal partner in knowledge sharing.