On Media Relations, Mobile Websites and Crisis Management (Day 3 at #AMAHigherED 2014)

Sarah Raezler (@sraezler) is a senior information resource specialist for CASE.

Good morning! Let’s dive right in with some CASE content to complement day three of the AMA Symposium for the Marketing of Higher Education. It’s a full day:

Track 6: Know the News, Make the News by Rob Pasquinucci

  • On Media and Mentoring” CURRENTS (October 2013) is an article by Cass Cliatt, vice president for communications at Franklin & Marshall College, on lessons learned from building a nontraditional and collegial campus news operation

Track 2: Columbia College Chicago: Reimagining the Higher Education Website by Will Vautrain and Pete Gaioni

  • Good Question: Mobile Websites is a curated collection of resources on content strategy for mobile website, mobile initiatives in higher education and sample websites
  • EduStyle is a higher education web design gallery where web professionals can submit, review and comment on websites

Track 3: Blockbuster Results on a B-movie Budget by J.D. Fite and Jon Milavec

  • Been There, Done That” CURRENTS (July/August 2014) is an article by Carlos Barroso, director of marketing and communications at Saint Andrew’s School, on lessons learned creating multimedia in a small communications office

Track 2: Early Adoption in Higher Ed by Aaron Jaco and Kyle Gunnels

Track 3: Harnessing the Crowdfunding Craze by Jamie McDonald and Dayna Carpenter

  • Good Question: Crowdfunding is a resource collection on higher ed crowdfunding, including a series of short case studies highlighting crowdfunding initiatives at 28 institutions around the world

Track 6: Crisis Management 2.0 by Josianne Pennington and Marina H. Cooper

  • Good Question: Crisis Planning & Management is an extensive collection of resources including articles, books, case studies, Circle of Excellence Award winners, crisis communication exercises and an online sample collection of crisis communication plans

Track 3: Birthdays Boost Brands by Laura Cioffi and Daniel Kehn

  • Anniversary Celebrations is an online sample collection of anniversary websites and related collateral from institutions that have celebrated anniversaries from 25 years to 300+

There are a lot of resources here and shared on the #AMAHigherEd tag. What topics have caught your eye?

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