Sarah Raezler (@sraezler) is a senior information resource specialist for CASE.
Good morning! Let’s dive right in with some CASE content to complement day three of the AMA Symposium for the Marketing of Higher Education. It’s a full day:
Track 6: Know the News, Make the News by Rob Pasquinucci
- “On Media and Mentoring” CURRENTS (October 2013) is an article by Cass Cliatt, vice president for communications at Franklin & Marshall College, on lessons learned from building a nontraditional and collegial campus news operation
- “Using Advocacy as a Positioning Strategy” Advancement Talk (January 2013) is a podcast with Terry Flannery, vice president for communication at American University
Track 2: Columbia College Chicago: Reimagining the Higher Education Website by Will Vautrain and Pete Gaioni
- Good Question: Mobile Websites is a curated collection of resources on content strategy for mobile website, mobile initiatives in higher education and sample websites
- EduStyle is a higher education web design gallery where web professionals can submit, review and comment on websites
Track 3: Blockbuster Results on a B-movie Budget by J.D. Fite and Jon Milavec
- 2014 Circle of Excellence Video Award Winners links to all of the video winners, including four Grand Gold winners from Miami University, Tufts University, University of Cincinnati and University of Sydney
- “Been There, Done That” CURRENTS (July/August 2014) is an article by Carlos Barroso, director of marketing and communications at Saint Andrew’s School, on lessons learned creating multimedia in a small communications office
Track 2: Early Adoption in Higher Ed by Aaron Jaco and Kyle Gunnels
- Social Media Enters the Mainstream: Report on the Use of Social Media in Advancement, 2014 is a white paper on the findings from the 5th survey of social media and advancement conducted in early 2014 by Huron Education and mStoner, in partnership with CASE
Track 3: Harnessing the Crowdfunding Craze by Jamie McDonald and Dayna Carpenter
- Good Question: Crowdfunding is a resource collection on higher ed crowdfunding, including a series of short case studies highlighting crowdfunding initiatives at 28 institutions around the world
Track 6: Crisis Management 2.0 by Josianne Pennington and Marina H. Cooper
- Good Question: Crisis Planning & Management is an extensive collection of resources including articles, books, case studies, Circle of Excellence Award winners, crisis communication exercises and an online sample collection of crisis communication plans
Track 3: Birthdays Boost Brands by Laura Cioffi and Daniel Kehn
- Anniversary Celebrations is an online sample collection of anniversary websites and related collateral from institutions that have celebrated anniversaries from 25 years to 300+
There are a lot of resources here and shared on the #AMAHigherEd tag. What topics have caught your eye?
