When I’m describing what the best social media people do, my favorite term, hands down, is “curating.” Curating not only speaks to the importance of visual storytelling, but to the concept that as communicators, we are responsible for creating meaningful experiences that inspire people to stop, look and interact with our institutions.
The co-moderator for this chat was Victoria Russell, online communications officer at the University of Leicester. [View the story “Twitter Chat Recap: Engaging Multiple Audiences” on Storify]
Adrian Salmon, Footsteps Fund manager at the University of Leeds, writes about the value of Twitter as a professional development and research tool for fundraising professionals.
Michael Stoner, president of mStoner Inc., offers tips to university and college presidents who plan to start a social media presence.
Sarah Hyde, social media coordinator at Seattle University, writes about ways to recognize sponsors via social media without losing your institution’s focus on the students.
A recap of this week’s #casesmc chat on content curation.