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Tag Archives: social media measurement

Two Ways to Measure Social Media

April 4, 2011by CASE 2 Comments

Andy Shaindlin discuss two ways of measuring the impact of social media.

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Alumni relations, Social Media

Tell them a story.

March 29, 2011by susantevans Leave a comment

Sometimes, executives don’t understand the power of social media but it’s our job to tell them a story using powerful examples.

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Social Media

Has Advancement Advanced in Social Media Use?

March 24, 2011by Michael Stoner 3 Comments

Michael Stoner discusses the results of the 2010 social media survey (conducted by mStoner, Slover-Linett Strategies and CASE) and offers a preview of 2011 survey results, to be released April 13 at the CASE Social Media & Community conference.

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Social Media

How Ottawa University Manages Student-Generated Content

December 13, 2010by CASE 2 Comments

Guest blogger Annie Noll, social media specialist for Ottawa University, discusses the evolution of Braves TV, an initiative to generate student-developed videos. Annie maintains a social media blog for the […]

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Marketing, Social Media

The ROI Question

August 16, 2010by CASE Leave a comment

Return on Investment for social media. It’s the question asked at every conference I’ve attended over the past year, and I have yet to hear someone pipe up with a […]

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Alumni relations, Social Media

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