A recap of the #casesmc chat on community standards.
While it’s worth tracking impressions from month to month to see what type of content results in your page/handle having a further reach, writes Keith Hannon of Cornell University, you have to go beyond the giant impressions number to determine whether you’ve engaged your followers.
Tony Burgess-Webb, the co-founder of Sociagility, writes about the importance of measuring social media’s return on investment fand suggests focusing on the “four r’s.”
Michael Stoner, president of Mstoner, gives readers his take on recent survey results from Noel-Levitz.
Stephane Hamel, a Certified Web Analyst and a recognized expert, teaches the art and science of online analytics at the University of British Columbia and the University of Laval. As one of the rare university instructors in this specific area in North America, he has a very different perspective on social media ROI than most in higher education. Karine Joly asks him several questions.
Michael Stoner highlights key findings from the 2011 survey of social media in advancement, conducted in partnership with Slover Linett Strategies and CASE.