Twitter Chat Recap: Enforcing Community Standards
A recap of the #casesmc chat on community standards.
Tag Archives: social media measurement
Sorry, I Don’t Do Impressions: Metrics Under the Microscope
While it’s worth tracking impressions from month to month to see what type of content results in your page/handle having a further reach, writes Keith Hannon of Cornell University, you have to go beyond the giant impressions number to determine whether you’ve engaged your followers.
Social Media and the “Four Rs”
Tony Burgess-Webb, the co-founder of Sociagility, writes about the importance of measuring social media’s return on investment fand suggests focusing on the “four r’s.”
Takeaways on the Web, Social Media and Student Recruitment
Michael Stoner, president of Mstoner, gives readers his take on recent survey results from Noel-Levitz.
What Can Social Media Analytics Do for Higher Education?
Stephane Hamel, a Certified Web Analyst and a recognized expert, teaches the art and science of online analytics at the University of British Columbia and the University of Laval. As one of the rare university instructors in this specific area in North America, he has a very different perspective on social media ROI than most in higher education. Karine Joly asks him several questions.
Social Media & Advancement Survey 2011: Changes, But Not Big Ones
Michael Stoner highlights key findings from the 2011 survey of social media in advancement, conducted in partnership with Slover Linett Strategies and CASE.
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