Your institution is on Twitter, Facebook and LinkedIn. You also have an institutional blog written by staff members and students. You religiously push out content to your friends, connections and followers. While you receive the occasional comment and you don’t feel that you are posting into a void, you want to know what to do to further engage them in conversation. Follow these five basic steps to help improve engagement.
What social media resources have you found to be invaluable? What resources would you recommend to your peers? During interviews with social media leaders at more than 20 educational institutions, […]