In this CASE podcast, the University of Chicago’s Lori Hurvitz talks about how to create strategic partnerships between a student advancement organization and other divisions on campus—from dining to Greek life—to educate students about the importance of philanthropy.
To facilitate more substantial news coverage, media relations advisers and fundraisers must work together to “mine” the human interest elements of a gift, starting with the donor and the purpose of the gift—and celebrating a donor’s diverse background can greatly increase the richness of the story and its media potential.
It started with Facebook. In 2004, alumni associations and foundations found themselves, perhaps for the first time, facing some existential questions. If all of a sudden alumni could use social networks to keep in touch with each other, then why would they join associations to do the same thing? What value was the relationship providing them?