Why Higher Ed is NOT There Yet with Social Media Marketing
Karine Joly, executive director of Higher Ed Experts, looks at the results of several recent social media studies.
Karine Joly, executive director of Higher Ed Experts, looks at the results of several recent social media studies.
Patrick Powers, interactive media manager at Webster University, offers his opinion on Google+ and highlights ways in which it can benefit educational institutions.
Stephane Hamel, a Certified Web Analyst and a recognized expert, teaches the art and science of online analytics at the University of British Columbia and the University of Laval. As one of the rare university instructors in this specific area in North America, he has a very different perspective on social media ROI than most in higher education. Karine Joly asks him several questions.
What do alumni really want online? Rebecca Kilcullen, alumni communications officer at the University of Birmingham in the United Kingdom, is among those searching for the answer. The university has […]