Enrollment Marketing: The What, Why and How
Enrollment marketing has grown more sophisticated. Here’s how and why enrollment management and marketing teams have to be strategic allies.
Tag Archives: higher ed branding
Defining Your Market Niche with Brand Attributes
At the core of any good brand campaign—or rebranding campaign—is defining the market niche. In other words, what differentiates your institution from the more than 4,000 other institutions of higher education in the United States?
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